Inside the toolbox of most cosmetic formulators there are some staples that may become very handy if used properly: sensory modifiers. They can help any cosmetic to be more appealing to the market, but learning how to use them is still a challenge for some formulators.
Formulators must know the products they intend to create always need of some special ingredients to help refining their formulas. It is not enough to ensure product performance, making the product appealing to consumers is also very important. One can create the best makeup for sensitive skin, but if it does not feel good enough no one will buy it.
As the name suggests, sensory modifiers are special ingredients that affect the senses and are mainly used to modify a negative aesthetic of a formula in order to provide a more pleasing contact for the consumers. Some formulas with good performance may smell or look bad and this can prevent consumers from buying the final product.
In addition to the olfactory and visual aspects of a product, the tactile properties also need to be optimized to meet the consumer’s expectations and try to have success in the market. Sensory modifiers are essential in a manufacturing process as some prototype formulations are deficient in some sensory attributes.
Since sensory modifiers are used to alter the feel of a product, these ingredients are quite necessary for consumers who have sensitive skin. The formulator may have different goals:
The most important thing is that formulators know what sensory deficiency needs to be treated and what specific ingredients can guarantee the desired benefits.
In order to create the best makeup for sensitive skin, formulators have to address their formula’s imperfections with a thorough knowledge of these special ingredients. Just like in glitter, knowing the ingredients to be used is basic to succeed in these endeavors. Novice formulators must explore the different reported functions on the PCPC database until they become more familiar with the ingredients they need.
In Blue Sun International, we take pride of our line of butter powders (natural coated powders to improve the feel of a product). Our coating process allows us to provide special textures to create lip products, pressed powders, liquid makeup, etc., We know that our coated substrates like Butterpowder MCB91-Q (Mica coated with Cocoa butter) or Kaolin coated with a special blend of natural oils are essential to formulate the best foundation for sensitive skin.
Any formulator of foundations, primers, makeup, etc. can really benefit from our sensory modifiers if they want to create a consumer-acceptable product.