Many hair care products are a combination of light and heavy emollients, that is why it is important for consumers to find the right leave-on for their type of hair. It takes some trial and error to find the one they love, but in the process many...

Marketing teams developing hair conditioning products quickly grab the consumer’s attention using using words like moisturizers, emollients, penetrate, repair, etc. This strategy gets the attention of the intended market providing an appealing...

Thousands of ingredients are used in cosmetics every day, but only a small portion of them provide an actual benefit to the formulation created by cosmetics manufacturers. Whether they are natural or chemically synthesized, they are essential for...

Cosmetic ingredients may vary depending on the formulator, but there are some functional ingredients that are necessary to condition a makeup base or to have the effect on the body actually intended by the formulator. What are these ingredients...

Although there is not actually any cosmetic that is completely ‘natural’ (there is not any lipstick bush!), some products are considered more natural than others. The distinction may be dangerous, that is why ‘Clean Beauty’ arises as the solution...

Although toners should be part of the daily beauty routine of those having dry skin, they are not the first thing that comes to people’s mind whenever restoring dry and dehydrated skin is the goal. However, people should know toners go beyond...

As the environmental awareness of consumers is growing, the use of unsafe chemicals is decreasing and the market for natural and safe emollients is expected to grow in a significant 10% in 2019. It seems that now is the perfect time for the...

Times have changed for cosmetics formulators and things are getting tougher for them. As the awareness on man-made ingredients is increasing, many insightful consumers are demanding the use of more safe materials in their cosmetics. With limited...

Inside the toolbox of most cosmetic formulators there are some staples that may become very handy if used properly: sensory modifiers. They can help any cosmetic to be more appealing to the market, but learning how to use them is still a...

Beauty shoppers are becoming more conscious about the ingredients used in their products and the impact they will have on their bodies and the planet, and cosmetic foundations are not an exception to this. In the next paragraphs, you will find...